As 2023 draws to a close, I have gone through many extraordinary experiences in the past year, especially in the post pandemic era where personnel mobility has been relaxed and the country has been closed for nearly three years. After opening its doors, I found that the procurement volume has actually decreased. Here, I have made the following summary and analysis specifically for some different eras in 2023:
Just entering 2023, China has gradually liberalized its policies under the influence of the general environment of opening up the COVID-19 epidemic around the world, but it is still in the wait-and-see stage, that is, the review and testing of foreign personnel, such as foreign personnel, is still very strict. Here we are positioned as a semi open period. During this stage, it is still difficult for foreign people to enter China to do business or visit factories, During the three-year lockdown due to the pandemic, personnel turnover has decreased, resulting in unsold finished products for overseas importers and failure to sell them as planned. There is also a backlog of inventory, which has given rise to two situations in order to force funds to quickly recover. Firstly, companies with strong vitality have implemented price reduction sales, and even used promotions and a large number of methods to buy products at ultra-low prices, achieving profitability and survival.
Just entering 2023, China has gradually liberalized its policies under the influence of the general environment of opening up the COVID-19 epidemic around the world, but it is still in the wait-and-see stage, that is, the review and testing of foreign personnel, such as foreign personnel, is still very strict. Here we are positioned as a semi open period. During this stage, it is still difficult for foreign people to enter China to do business or visit factories, During the three-year lockdown due to the pandemic, personnel turnover has decreased, resulting in unsold finished products for overseas importers and failure to sell them as planned. There is also a backlog of inventory, which has given rise to two situations in order to force funds to quickly recover. Firstly, companies with strong vitality have implemented price reduction sales, and even used promotions and a large number of methods to buy products at ultra-low prices, achieving profitability and survival.
Secondly, due to the lack of personnel turnover, Enable users to increasingly adopt the habit of online shopping, which involves purchasing products on online platforms, promoting the rapid rise of B=B and B to C, B to B to C, and B to B to C online platforms such as Amazon, Alibaba, Google, etc. Especially for companies with strength and foresight, they can establish offices, branches, or warehouses overseas for online sales, fast shipping, and fast transactions, and reach consumers directly through factories, Reduce all intermediary models in doing business!
The lighting industry, as mentioned above, has experienced a sharp decline in offline business volume and shifted to an online channel sales model. The disadvantage of online sales is that customers always worry about quality. The high-quality display of products on online platforms has become the goal pursued by businesses, using intuitive short videos or live broadcasts to describe functions, dispelling customer quality concerns, and further promoting transactions through live interactive means, Becoming a new media marketing trend, called social media marketing!
Online sales also require a demonstration of strength. We have established promotion models on various online platforms, formed diverse sales channels on major social media platforms such as Alibaba and Google, and expanded offline.
I participated in the Guangzhou Professional Lighting Exhibition and the Hong Kong Lighting Exhibition. Due to the pandemic, the exhibition was suspended for three years, and the effect should be completely relaxed and very exciting. The direction of the exhibition is mainly focused on showcasing professional and specialized factory products. The previously optimistic aspects of intelligence and high technology are currently on hold at this exhibition, which may be related to the impact on the economy during the pandemic and the downgrading of consumer psychology among the public.
Due to changes in the world landscape, such as the global economic downturn caused by the pandemic, the energy shortage in the West caused by the Russia Ukraine conflict, and other factors, energy storage and functional charging desk lamps have become very popular. The types of charging lamps are becoming more and more developed, and there are more and more scene applications. The packaging is becoming more exquisite and compact, and the electric shock function is becoming more and more powerful. The scene applications are becoming more diverse, the colors are changing, and they are becoming more and more popular, These characteristics are widely loved by users around the world, and we have vigorously promoted these energy storage application scenarios in our website platforms and offline exhibitions.
Charging desk lamps have also gained a lot. Nowadays, various types of users take these types as clues and vigorously develop them into outdoor waterproof, solar powered lamps, and functional products such as charging type desk lamps, wall lamps, pendant lamps, ceiling lamps, etc. We believe that these products are becoming more and more mature, The price is getting cheaper, but the functions are becoming more powerful. I hope this charging desk lamp will go further and more exquisite.
The future trends are constantly changing. Due to the friendly exchange of people from different countries and the boundaries of the world, the region is gradually recovering in the future. I dare say that since 2024, trade between countries will develop rapidly, and traders from different countries will also purchase goods they like based on their own people's preferences, especially lighting products, We will also make choices in terms of quality, affordability, and strong functionality, especially for the charging type of porcelain. We will vigorously promote the functionality of solar energy and environmental protection types for lighting products. Gray importers will also purchase and stock up on products according to the original plan, forgotten to meet public consumption in the future. The future situation will be faster and more efficient due to the economic recovery of mutual trust
We have accumulated research on product trends and vigorously developed research and development in 2023, optimizing materials, functions, quality, color, and packaging. We are committed to reducing product prices and achieving superior performance to meet the needs of various markets. We welcome customers from all countries to customize and purchase regular products in Tuleia. At the same time, we will also open fast spot trading channels.
In terms of website construction, we will vigorously promote and optimize website images, focus on video live streaming marketing, and let more online shopping customers see our high-quality product features, learn more about our company, and cooperate healthily.
We are committed to optimizing after-sales service, being a responsible manufacturer, being a dedicated person, working with integrity, taking responsibility for any quality issues, bearing costs, improving quality, and gradually optimizing.
We have established a 3D Showroom AI model on our website platform, allowing customers to purchase products without leaving their homes. Welcome people from all walks of life to visit